Creating or Increasing Print Ad Revenue
from Your Website

If you are a publishing company that has a website, you are at an advantage. Your site, if planned and used effectively, can create or increase PRINT ad revenue. There are different ways to do this and this article is interested in exploring two mechanisms: 1. Email; and 2. An online collection program with automatic credit card authorization (AdZeus Classified™).

First, we've all heard of email. So, yes, why not set up a button (from your website) that automatically opens up an advertiser's email program with your email address already pre-filled? Your advertisers can email you their ad title, contents, and issue selection via email. Once you receive the email, all you need to do is to contact the advertiser with a price and collect money. This mechanism for collecting the content for print ads is fairly simple but still labor intensive. The first challenge is "getting in touch" with one another. Everyone knows what I'm talking about. Email is just another way to leave a voice mail with all the details and the challenging task of contacting the advertiser is still present. You may receive 200 emails that would generate revenue for your publication, but without contact and payment you will gain nothing.

This contact issue also is a challenge on the advertiser's side. They are at the mercy of whenever someone on your end can pick up their email and call them back. Should they hang around the house to wait for your call? What if personal calls at work are frowned upon? They will want to know if their ad will run and the pressing question is the price? How much will it cost? Another issue that is labor intensive is the actual process of hand keying the ad into your ad management system (if you can copy and paste - great), the time it takes to enter a manual credit card authorization, and yes, if you allow it: the bill-me option and tracking who has paid and who hasn't before the close date. The email mechanism simply allows the advertiser an easy way to send ad content to you, but this is analogous to a faxed form.

The smarter way to go is with an ad collection and automatic credit card authorization device that you can tack on to your website: We call it AdZeus Classified TM. This device would allow your advertisers to create an ad, select issues, select options (i.e. blind box, etc. that you allow), upload a picture (if you allow them to), and preview everything with a price (Yes, it even calculates by space, line, letter, extra charges for the picture and options, etc. automatically). If the advertiser likes what they see, then they can pay for the ad by credit card with immediate secure credit card processing. As soon as they pay, they will get an email of their ad confirmation. The process of collecting the ad and receiving payment is now automated and because the funds are deposited into your online bank account 365 days a year, 24 hours a day - we know that this will make someone smile!

Getting your ads to print is also easy. All you will need to do is download the data and you can review them for editorial purposes. Finally, when you're ready, just pour the file into your page-make up program (i.e. Quark or PageMaker). The file already has your categories and formatting specifications in there! Such a service offered by ZeusLogic, Inc. has many other standards that are customizable options for you because all publications are different. Even if you are interested in increasing print publishing revenue, you might even want to consider using this product to offer web publishing as well. Your advertisers may benefit from a value added package such as this.

Now, are you ready to learn more about ZeusLogic products and how it can increase your print and/or web revenue?

Call us now at 1-800-546-7227.

OTHER ARTICLES FOR THE PUBLISHING INDUSTRY
Below are articles to help you and your publishing company to succeed. Have a topic that you would like to see an article on? Email us!

• Creating or Increasing Print Ad Revenue from Your Website
• Integrating Your Web Site into Your Business Plan
• Moneymaking Ideas, The Internet, and You: the Publisher
• Promoting Your Classified Ads: Use the Internet
• Status and Image: A print publisher with a website
• Web and Print Advertising: Why not use both?
• Your Web Site: What Print Publishers Should Know
• Email Renewal Reminders: A New Frontier for Pick-Up & Recurring Revenue