Status and Image: A print publisher with a website

As a print publisher, your primary focus of energy is producing an excellent print product. However, your website will also be used as a way to rate your magazine or overall status in the industry. As readers surf the Internet, they become educated to what are the latest "cool" Internet "things" that websites have. Maybe it's something that's animated or perhaps it was how clever a site was. Either way, the question that must be asked is: What image does your website convey?

Your website is a looking glass into your print publication and organization. If the content is good and it looks cutting edge (new/modern) you will gain a certain amount of status among readers and potential readers. They will perceive that your organization is current and in touch with not only your craft but the mainstream Internet business. Does your site show that you are cutting-edge by integrating e-commerce and other e-tools that are available to the general public? They will see that these sort of "e-tools" are used on online shopping sites they might use. Does your site have it's own search engine for readers to use? What about products such as your branded coffee mugs or t-shirts? Can they buy these items on-line from your site? Do you have secure credit card processing? Is it easy to use?

The truth of the matter is that print publishers struggle to keep up and it's apparent in many websites (in terms of content, integration of e-tools, etc.). In fact, quite a few don't even have a website! What does that say about your organization?

Investment in terms of time and money must be spent on developing your Internet "front-end". Your website will leave the general public with an image of your print publication and organization. Next, they will create a perception or "mental picture" of what they saw whether that perception is good or bad, right or wrong - It doesn't matter. It is true to the readers and it becomes the reader's reality and opinion.

Popular culture dictates fashion, style, trends, etc., and the Internet has come a far way from just being a facet of popular culture. At first, if a business had a website it was just trendy and cool. Today, you should have a website and if you do have one it must portray to the world status and an image that you want to project.

Contrary to some wishes, the Internet is not a fad and it will not go away. If you do not embrace and accept the Internet with all of its complexities and e-tool offerings, your organization will truly suffer.

So how do you achieve status and an image that you want? You must have a good website. For further information on this topic, please see the article entitled, "You Website: What Print Publishers Should Know." In addition, consider the consultation services of ZeusLogic, Inc. We have products and solutions that have been designed especially for you. In addition, as a software development company, we can create and design other products that perhaps are just ideas now. We talk to print publishers everyday about strategies to increase their status, present the image they would like to have, and increase revenue.

Call us today for a no-obligation consultation on possible strategies and solutions for your business. 1-800-546-7227.

OTHER ARTICLES FOR THE PUBLISHING INDUSTRY
Below are articles to help you and your publishing company to succeed. Have a topic that you would like to see an article on? Email us!

• Creating or Increasing Print Ad Revenue from Your Website
• Integrating Your Web Site into Your Business Plan
• Moneymaking Ideas, The Internet, and You: the Publisher
• Promoting Your Classified Ads: Use the Internet
• Status and Image: A print publisher with a website
• Web and Print Advertising: Why not use both?
• Your Web Site: What Print Publishers Should Know
• Email Renewal Reminders: A New Frontier for Pick-Up & Recurring Revenue