Web and Print Advertising: Why not use both?

Let's face it. Web and Print publishing are at odds in certain areas especially advertising. Ask anyone and they will tell you that it is cheaper to advertise on the web. That's just a fact of life, but that doesn't mean that print advertisement is a dead end. You see, print publishing has an advantage: the aspect of being mobile to almost anywhere like the bathroom. Ladies and gentlemen, some of you have built your careers on the captive readers in the bathroom and we should really explore this advantage of print publishing. Your advertisements will be read and scanned because they are easily widely read in diverse locations. For example, you may laugh, but the truth of the matter is that the bathroom is a great place to bring a magazine or tabloid rather than a Palm Pilot or laptop. On a vacation, it is easy to pack print publications and read them anywhere. You don't have to worry about connectivity issues or even electricity. Your advertisements will be read and scanned.

Let's now turn our attention to the reader and explore their purpose. For example, you have a reader with the purpose of finding something in particular, let's say a vacation home. If they have a subscription to your print they will most likely start there, but if they don't what will they do? They will most likely go on the web and look for what they need. With all of the search engines out there, it is getting easier and easier to sift through the vastness of information on the Internet. Now, print publishers, what if your website had web advertising with easy to use search tools. Then, logically, if a person is looking for a vacation home, they will remember your magazine title, Vacation Homes Magazine, and type in your web address. Then boom! You have readers and non-readers coming to your site for something specific. You can give them what they need because your publication is specialized in this topic and you have fabulous articles on what they're looking for too!

The question for you is: Do you have web advertisement and listings on your website? Now, you may have web advertisements, but do you have a web "person"? Is there a way to automate this process without needing an in house web programmer? The answer is yes.

With ZeusLogic, Inc. we have the resources and solutions that you can depend on. Call us now and we can start the discussion of getting web advertisements up and running on your website with instant, secure, credit card processing. We will show you how the process is so easy that you will not need a Web professional on staff. We work with publishers just like you wanting to adapt and increase ad revenue. Let us work for you.

Call us at 1-800-546-7227.

OTHER ARTICLES FOR THE PUBLISHING INDUSTRY
Below are articles to help you and your publishing company to succeed. Have a topic that you would like to see an article on? Email us!

• Creating or Increasing Print Ad Revenue from Your Website
• Integrating Your Web Site into Your Business Plan
• Moneymaking Ideas, The Internet, and You: the Publisher
• Promoting Your Classified Ads: Use the Internet
• Status and Image: A print publisher with a website
• Web and Print Advertising: Why not use both?
• Your Web Site: What Print Publishers Should Know
• Email Renewal Reminders: A New Frontier for Pick-Up & Recurring Revenue